CRM systems
The present-day market is extremely competitive, various profile companies' requirements for the service and product quality grow continuously. Under such conditions, the business success, establishing and developing cooperation with new and existing clients is determined to a large extent by efficiency of client relationship processes organization. The key part in this is played by the state-of-the-art IT tools supporting these processes: CRM systems (Customer Relationship Management ─ CRM).
| By integrating all the company's front office units, CRM applications enable integrated implementation of the enterprise's CRM strategy, building up a long-term and efficient customer relationship. |
CRM systems cover the overall client relationship cycle and aggregate all customer channels and interfaces solving concurrently specific tasks at each stage of customer relationship build-up ─ from the first customer inquiry to the company, to the use of its loyalty enhancement mechanisms.
The direct effect from implementation of CRM solutions is the improvement of customer relation quality and operational efficiency with simultaneous cost reduction by means of implementation of basic principles of the customer relationship management concept:
• standardization of all business processes relating to customer relationship
• concurrency and transparency of all company's front-office business units operation
• the integration of all client information into a single database and arrangement of on-line access to the database
• centralized management of all possible customer relationship channels
The following solutions are proposed by I.T. Co. as a software platform for the automation of production, marketing processes, sales, and client servicing:
• Microsoft Dynamics CRM
• ORACLE Siebel
• SugarCRM Professional ─ a CRM system to be leased
I.T. Co. has developed a Microsoft Dynamics CRM based specialized solution for the following real property market segments: CRM for real-estate agency; CRM for developers; CRM for managing companies.
