For the first time in Russia, I.T. Co. has completed deployment of a commercial version of CRM which is based on the SaaS (Software-as-a-Service) model. The project is unique in that manufacturing company METALLUX, instead of buying an expensive CRM-System license, leases from I.T. Co. an “on-demand” service (remote use of the software, which is installed on I.T. Co. servers). The customer already had seven users remotely accessing the service, just one week after beginning the project. User training was also conducted remotely.
METALLUX produces cabinets for low voltage electrical installations and is a rapidly developing Russian high-tech manufacturing company. In order to better manage internal and customer projects and to identify in advance unsatisfied customer needs, thus building long-term relationships of trust and creating the potential for the further development, the Company's management decided to introduce and use a SaaS class CRM-system.
The selection was made in favor of SugarCRM Professional edition, which is tailored to small and medium-sized enterprises, and characterized by the following advantages:
- On-Demand service allows quick startup and use of the system because setup and customer specific configurations are completed during the initial implementation;
- deployment cost is very low compared to the traditional delivery model and use of information systems;
- the system is based on open source, allowing inexpensive and unrestricted additional development
- software leasing eliminates the need for technical support of servers and software, which is especially important for small businesses.
I.T. Co. introduced the service as the sole representative of SugarCRM in Russia and the CIS. The project was launched in April this year and successfully completed within a month, something that would simply not be possible with the traditional CRM software model. Distance learning allowed flexible training schedules without affecting the ongoing work of the future system users. The company's costs were also significantly lower compared with face-to-face training.