A manufacturer of self-service systems, Progressive Self-Service Systems (an I.T. Group), and Samsung Electronics have developed customized self-service kiosks for the Tanuki chain of Japanese restaurants. With these devices which will be installed in public places (shopping and office centers, parks, etc.), everyone will be able to quickly and easily order an office or home delivery of favorite dishes.
Tanuki is one of the most popular Japanese restaurant chains in Russia and Ukraine. Since 2004, it has opened and successfully operated 70 restaurants in Moscow, Yekaterinburg, Voronezh, Samara, Krasnodar, Perm, Kiev, Donetsk, Kharkov, Nizhny Novgorod, Novosibirsk and Ufa. The restaurant chain leadership takes an active interest in state-of-the-art technology solutions that can improve the service quality and contribute to better business performance. For this reason, it made a decision to install self-service kiosks, developed by individual design. It chose Peredovye Sistemy Samoobsluzhivaniya and Samsung Electronics as its equipment suppliers, which have already put into practice a number of joint projects to create unique terminals.
"The key factors that determined the collaborative work to install self-service kiosks were better chain availability and an automated order receipt process. The kiosks make it easy for you to place an order without leaving your office or on your way home and become an excellent time saver," Aleksandr Triguba, Deputy General Manager of Information Technologies, the Tanuki and ERSH restaurant group, says.
The Peredovye Sistemy Samoobsluzhivaniya company as a lead developer in the project was responsible for design, development and delivery of the self-service kiosks. Its specialists developed a high-quality and reliable integrated solution that through branding will become recognizable for all fans of the Tanuki restaurant chain. The device is fitted with Samsung's professional display panel, designed for a broad spectrum of applications and featuring all required specifications to meet any business needs – high image quality, easy controls, reliability, energy efficiency, as well as stylish exterior design and small size.
"A continuing trend in today's hospitality industry is to install self-service terminals as additional points of sale in places with high customer traffic," Ghali Yapparov, Chairman of the Board, Progressive Self-Service Systems, said. "This is already working in largest fast food chains. By using such terminals, Tanuki restaurants will receive two advantages at a time. These are higher sales resulted from the convenient tool of home food delivery (for example, in a shopping center), and additional advertising for the restaurant chain, because the terminals have an attractive design and are able to interactively communicate with the customer."
First self-service kiosks have already been installed in several pilot areas. Analysis of their work will help plan locations for further installation, as well as based on the feedback from actual users, if necessary, modify them, making these devices even better.
About the Tanuki and ERSH restaurant group
Today, the Tanuki and ERSH restaurant group is one of the most successful and recognizable chains in Moscow, Russian regions and Ukraine. The first Tanuki restaurant welcomed its guests in 2004 and now continues to please devotees of the Japanese cuisine by offering both traditional dishes and novelties. The restaurant environment gives each guest an opportunity to capture his or her mood at a morning coffee, a business lunch or to escape from the bustle of the city at night to enjoy the Japanese cuisine.
The first ERSH opened its doors in February 2007. The ERSH restaurant is a place where time flies unnoticed in a pleasant conversation, where fun and joy live together with inspiration, and where you can hold a brilliant business meeting or see your friends. You always feel comfortable here as if you were at home and the restaurant staff always courteous and helpful.
An unforgettable atmosphere is created by pleasant music and care provided by our staff. To date, the group has launched 70 restaurants. The restaurants successfully operate not only in Moscow but also in cities such as Yekaterinburg, Voronezh, Samara, Krasnodar, Perm, Kiev, Donetsk, Kharkov, Nizhny Novgorod, Novosibirsk, and Ufa.