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MobilityLab now tackles international business seriously

24.03.2015

MobilityLab now tackles international business seriously
MobilityLab (I.T. Group) announces about personnel changes. The company has established a new position – Director of International Business Development, and invited Nikolay Zezyulinsky, who has extensive experience in Russian and foreign IT companies, to hold it. The change is a milestone in an ambitious plan to tap into the international market, which has been unveiled in February this year while presenting the new generation of its flagship application – a corporate mobile workplace WorksPad. 

MobilityLab's strategy involves building a partner network to be based on major markets in Russia and abroad and used to deliver WorksPad to its end customers. The Director of International Business Development will be responsible for identifying priority markets and prospective partners, developing business relations with them, supporting them and their sales process and ensuring higher sales volumes. 

"We have created a very interesting product, which has been already appreciated by Russia's largest companies, and are now beginning a new phase — expanding our presence on foreign markets. This challenge is as ambitious and complex as developing technologies and launching a product on the domestic market," Sergey Orlik, CEO of MobilityLab, said. "I am glad that our team has been joined by the top professional whose knowledge and experience in building sustainable relationships on new markets will help us achieve strategic targets in our project." 

"The enterprise mobility market is continuing to take its shape, and it shows great potential for all types of companies. It can be harnessed by both international IT giants, which diversify their product lines, and technological start-ups, which represent unique innovative solutions in a particular area, and MobilityLab certainly belongs to them," Nikolai Zezyulinsky said. "The company is a technology pioneer and has all prerequisites to take its niche in the international arena.
 And this is indirectly confirmed by the results of our participation in the MWC 2015 in Barcelona, where we introduced WorksPad and met potential partners." 


Profile of Nikolai Zezyulinsky 

Born in Moscow June 5, 1961. 
1984 – graduated from the Department of Control and Applied Mathematics at the Moscow Institute of Physics and Technology (MIPT) 
1984-1994 – becomes a fellow at the Computing Center of the Academy of Sciences of the USSR 
1994-2000 – appointed Manager Partner Relationships, Oracle Corporation, Moscow branch 
2000-2005 – appointed Manager Partner Relationships, Corporate Systems, Hewlett-Packard, Moscow branch 
2005-2015 – appointed Director of Business Development, FORS Development Center 
Since 2015 – appointed Director of International Business Development, MobilityLab (I.T. Group) 



About MobilityLab 
MobilityLab is part of I.T. Group, which was established in 2011 as a research, development and commercialization center of technologies in the Enterprise Mobile Workplace segment on the basis of mobile devices. In 2012, MobilityLab obtained the status of a resident in the Skolkovo innovative project and was integrated its IT cluster. In November 2014, the Mobile Satellite solution received the CNews award as the best solution of the year in enterprise mobility. For more informadtion please visit the website: http://workspad.ru 

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